Visual Merchandising

WINDOW – Cleanliness/ Opportunity/ Most important

• You want to attract by colour or interest, products, a theme or something ‘shocking’!
• Make a statement- present something different & don’t overload with items (chaos)
• The window is your opportunity to attract and bring someone through the door.
• Keep it clean glass and dust ( accumulates )and change window display regularly.
• Keep entry door sparkling & handles (especially restaurants & food venues) which has become extremely important due to Covid & safety issues.

Window examples from June 2021:

 

 

 

 

 

 

 

 

 

 

 

 

 

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STORE LAYOUT

• Customer flow- uncluttered and easy access
• Saleable merchandise- easy to be seen areas.
• Sight levels of stock important-
• Counter position alternatives – draw people to back area? Staff well-being & theft risks
• What ‘experience’ can you offer?
• Add a ‘special feature’ as a point of interest, creating discussion & engagement
• Don’t be frightened to experiment & try out different layouts
• Make changes every now and then- take risks
• Decide on the ‘ look’ you want and what signage in-store if any
• Create an atmosphere – think about lighting and sound- low lights & low music?