Upskilling Sessions
Want some guidance? Here it is!
These Upskilling Sessions are for our Traders on Sydney Road Brunswick
Social Media Marketing & Online Sales
Many businesses were disadvantaged in not offering online shopping during lockdown, which was fundamental in obtaining sales. Online platforms are imperative post lockdown for business survival. To assist you, the SRBA have organised upskilling sessions professionally run by the ARA- the Australian Retailers Association.
If these sessions prove successful and helpful (you decide)- we will hopefully run more in future in other areas. Currently on the list of future workshops would be more complex social media/ online sales sessions and visual merchandising (in-store and window dressing).
Workshops 3 hours +coffee & snack.
Social Media & Marketing Upskilling Sessions- click here to register
Wed 26 May 9am-12pm
Wed 16 June 9am-12pm postponed
About: Learn to use social media drivers to remain up to speed with current digital trends and be inspired by effective digital strategies to drive social engagement and sales through online platforms.
• Identifying the essentials of social media success
• Analysing networks, conversations and influencers to define a strategy
• Creating a content distribution strategy to build brand personality and loyalty
• Optimising tools for scheduling, automation and measuring performance
Level: Entry (Easy)
Target Audience: Business owners, Marketing teams
Where: Foxtrot Charlie Cafe (upstairs) at 359 Sydney Road Brunswick
Contact us on 9380 2005 or info@sydneyroad.com.au
Online Sales Upskilling Sessions- click here to register
Tues 1 June 5pm-8pm postponed due to lockdown
Tues 8 June 9am-12pm (held online via Zoom due to lockdown)
Tues 22 June 5pm-8pm
About: In this workshop, we examine how to integrate the broad extent of omni-channel (instore & online sales) into retail with a strong focus on the online channel and the social context of marketing.
• Understanding omni-channel foundations
• Adopting omni-channel best practice
• Engaging the connected consumer
• Integrating traditional and digital marketing in omni-channel
Level: Entry (Easy)
Target Audience: Business owners, Managers, Marketing teams
Where: TBA (on Sydney Road Brunswick)
Contact us on 9380 2005 or info@sydneyroad.com.au