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Scheduling your content


You may be at the stage now where you’ve picked the social media platform that works best for you and are promoting your online shop there on a regular basis. You have a lot of other tasks to do in running your business though, so perhaps consider STREAMLINING your social media posts so you continue to keep your followers up to date while you focus on the physical running of your store.

The number one best piece of advice we can give you is to choose a day a week, or a month, to take photos and schedule your content. This doesn’t mean you don’t continue to pay attention to your socials and just go completely hands-off for an entire month after a day’s work… but the majority of the heavy lifting is done on that ONE DAY.

So first step is to find the right scheduling tool for you –
and you’ll find a lot of them are cheap, free, and with multiple uses, not only allowing you to auto-post but also analyse, control, remind you of upcoming events you could post about and more!


Here are a few for you to check out:

Creator Studio Facebook’s social media scheduling tool (for Facebook & Instagram)
Buffer Publish for straightforward social media scheduling
Hootsuite for all-in-one social media scheduling, monitoring & analytics
Zoho for team-based social media management
MeetEdgar for automating your social media posts
Loomly for generating post ideas for social media
Sendible for lead generation on social media
Iconosquare for managing Instagram business accounts
Tailwind for managing Pinterest accounts
Later for cheap (or free) visual social media marketing