Scheduling your content

SCHEDULING POSTS SAVES YOU TIME!

You may be at the stage now where you’ve picked the social media platform that works best for you and are promoting your online shop there on a regular basis. You have a lot of other tasks to do in running your business though, so perhaps consider STREAMLINING your social media posts so you continue to keep your followers up to date while you focus on the physical running of your store.

The number one best piece of advice we can give you is to choose a day a week, or a month, to take photos and schedule your content. This doesn’t mean you don’t continue to pay attention to your socials and just go completely hands-off for an entire month after a day’s work… but the majority of the heavy lifting is done on that ONE DAY.

So first step is to find the right scheduling tool for you –
and you’ll find a lot of them are cheap, free, and with multiple uses, not only allowing you to auto-post but also analyse, control, remind you of upcoming events you could post about and more!

 

Here are a few for you to check out:

• Creator Studio Facebook’s social media scheduling tool (for Facebook & Instagram)
• Buffer Publish for straightforward social media scheduling
• Hootsuite for all-in-one social media scheduling, monitoring & analytics
• Zoho for team-based social media management
• MeetEdgar for automating your social media posts
• Loomly for generating post ideas for social media
• Sendible for lead generation on social media
• Iconosquare for managing Instagram business accounts
• Tailwind for managing Pinterest accounts
• Later for cheap (or free) visual social media marketing