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Choosing a Social Media APP

WHAT SOCIAL MEDIA APP IS BEST TO MARKET YOUR BUSINESS ?

Don’t fall into the trap of thinking that you just have to sign up to Facebook and that’s it you’re done! But also don’t think installing ALL the apps is a good idea, and thus spreading yourself too thinly across them all.

3 STEPS TO DETERMINE WHICH APP TO USE

  1. Identify your audience/target market. Consider your typical customer: what age/s they are, what gender/s, their income, their interests etc.
  2. Define your objective for social media. Are you using it to increase sales, customer support, drive brand recognition…brainstorm a list of typical and unusual ways you could utilise social media for your business.
  3. Find your audience. You now know who they are and what they like. Now you need to know what app they are using, how they are using it, and why they are using it.

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TIPS & ADVICE

  • Be consistent – try to post regularly. Perhaps set aside a few hours a week where you schedule your content for the entire week to come.
  • Focus your message – don’t just post about anything. Make sure your content is relevant to your business and to your customers.
  • Measure & analyse results – pay attention to insights and statistics that you receive from your social media platform.
  • Invest in video content – this in particular is popular on social media – consumers love to watch “how to” and “behind the scenes” videos and so on – don’t you?
  • Join in communities – talk about your social media posts with like-minded businesses. Follow their pages. Observe how they are posting and how they are being responded to.
  • Interact with your audience – a lot of the algorithms on social media are based on your engagement with your audience. Don’t just post something and let it go off into the universe. Check how it is being received. Reply to comments. Reply to messages.
  • Don’t get disheartened by social media’s constantly changing and evolving algorithms. Try something new. Talk to your peers. Have a Google. Have fun with it!