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Zerya is a boutique with a difference. The Zerya concept rapidly evolved in response to the enthusiastic feedback of customers who were ethically conscious and turned off by a fashion industry awash in polyester and driven by a fast fashion mindset. The move to ethically sourced old loomed, handmade fabrics for dresses with handmade creative felt designs was a paradigm shift. It inspired a new motto they are proud of: ‘Art You Can Wear’. Their designs are inspired by nature, bringing a boho-chic aesthetic to each collection. Zohre’s vision is to move away from cotton, which involves high water consumption, to materials such as hemp, silk, linen, and cupro.