Listed here is a range of learning opportunities, delivered both by the Association and by trusted organisations to help businesses build skills, confidence and resilience.
Upcoming Workshops
AI Tools and Workflows That Save Time – 27 August, 2025
An event facilitated by Merrik-bek City Council on exploring AI and ready to take it further?
Click here for more info and to register
5 Secrets of Marketing for Real Results – 10 September, 2025
An event facilitated by Merrik-bek City Council on mastering your marketing mix to drive better results.
Click here for more info and to register
Marketing and Promotion: Creating Content that Converts – 22 October, 2025
An event facilitated by Merrik-bek City Council on writing better content with AI that feels human, not robotic.
Click here for more info and to register
How to Plan a Great Website – 19 November, 2025
An event facilitated by Merrik-bek City Council on connecting your brand with your ideal customers.
Click here for more info and to register
Past workshops
Love Sydney Road StreetShow – April 2025
An event facilitated by Mainstreet Australia, brought together Sydney Road traders to explore simple, effective ways to improve their shopfronts and enhance the visual appeal of the retail precinct. With insights from retail experts, attendees were encouraged to see their businesses through a customer lens, highlight their unique offerings, and connect with neighbouring traders for collective impact.
April 2024-March 2025 – Ailsa Page Expert Consultant
Ailsa Page worked with the Association as a consultant for 1 year, with all components and fees covered by the Association. This appointment followed the positive feedback received from her workshop delivery on maximising sales in 2023, and the acknowledgement that her expertise within marketing is applicable across many industries.
EOFY Sales Tips for Services
EOFY Sales Tips for Bridal & Wedding Services
EOFY Sales Tips – General
EOFY Sales Tips for Entertainment Industry
EOFY Social Media Tips
New Financial Year Resolutions
Tips for Promotions on Bastille Day
To Discount or NOT to Discount
Business Competitors Friend or Foe
Tips for Attracting Staff
Destination Marketing
Creating Memorable Customer Connections This Christmas
Making the Most of the Sydney Road Street Party 2025
Signs your business is healthy – Business Health Check
Danger signs – Business Health Check
Finding New Customers Workshop – September 2024
This workshop run by Ailsa Page explored how businesses can identify and respond to changing demographics and emerging customer needs. Participants gained practical strategies for adapting their offerings, marketing to new audiences, and accessing useful data to attract and engage more customers with confidence.
Click here to watch a recording of this workshop
Pricing Workshop – October 2024
This workshop run by Ailsa Page focused on understanding pricing strategies and how to apply them effectively in your business. Attendees walked away with greater confidence, practical techniques for adjusting prices, and a clearer understanding of how smart pricing can influence success.
Click here to watch a recording of this workshop
Maximising Sales Workshop – October 2023
This workshop run by Ailsa Page helped businesses sharpen their goals, identify opportunities, and clearly communicate their unique value in the lead-up to the festive season. Participants also received tailored one-on-one support and practical tools to implement real changes and maximise impact during a crucial trading period.
Click here to watch a recording of this workshop
