Sunday The Label @ 45 Sydney Road

Since starting out as a children’s designer in 2011, head creator Belinda has since developed a wildly successful lifestyle brand for children, tiny tots and women. This amazing collection focuses on signature prints which are hand-screen printed on natural and organic cotton. The outfits are smart and dynamic whilst retaining the usual cuteness of children’s clothing. All designs are created in their Brunswick studio on Sydney Road. It’s a beautiful shop to enter and peruse with an upmarket interior and layout.