Explore Sydney Road Brunswick in a whole new way!

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Slow Fashion Tours

The Sydney Road Brunswick Association (SRBA) teamed up with Jenna Flood (of the Ironic Minimalist and Slow Fashion Stylist), to host slow fashion tours on Sydney Road Brunswick (23 & 30 July).Well dressed female with hand in pocket

Led by Jenna into select stores, attendees discovered the uniqueness of each business, received styling tips and tricks, and discovered the very best of local makers and sustainable businesses. Not to mention found perfect items just for them!

Whether it was a secondhand shop, unique maker, or slow fashion collective on Sydney Road Brunswick – attendees found exciting stores and small businesses to support.

Tour dates
Saturday 23 July and Saturday 30 July 2022, from 10.30am to 12.30pm

Timings at shops
Tour groups had approximately 20 minutes in each store before moving onto the next stop

Shops included in the tour

  1. Better with Friends, 209A Sydney Road Brunswick
  2. Mutual Muse, 171 Sydney Road Brunswick
  3. Zerya, 157 Sydney Road Brunswick
  4. NMBQ New Model Beauty Queen, 143 Sydney Road Brunswick
  5. Goodbyes, 127-129 Sydney Road Brunswick
  6. Vinnies, 107 Sydney Road Brunswick

Ticket Price and inclusions
Tickets for the tour were $15 (plus booking fee .50c), and included the tour, a Sydney Road Brunswick tote (with brochures), and a coffee at the end of the tour.

About Jenna, The Slow Fashion Stylist
Jenna is a slow fashion stylist whose focus is educating people on issues that surround fast fashion. She advocates for sustainable alternatives such as pre-loved, vintage and clothing made with sustainable practices.

Jenna believes in slowing down our clothing consumption by curating capsule wardrobes and buying for long-term investments instead of purchasing on a whim or following short trends.

In addition to her slow fashion styling, Jenna also works at the Brunswick store of Mutual Muse. This position is truly a dream for Jenna, as she gets to educate people on making sustainable fashion choices while meeting a whole new community of like-minded people.

Jenna lives in Brunswick with her partner, Julian, and two adopted cats – Captain Cuddles and Beans.