Google My Business & Google Reviews

VERY important for your business!

Separate to your Google Business Profile (an un-customisable listing on Google that anyone can create) is your Google My Business listing (only your business can create this customisable listing). Google is the number 1 search engine, used by the vast majority of consumers, and Google My Business is their free tool for business owners to manage their online presence across
the Google sites.

Why is it important to have a GMB listing?
GMB has become an essential to your business’s online presence, showcasing the essentials of your business… consumers expect you to have a GMB listing now and the benefits
are huge:

• GMB immediately lists the important details about your business when a consumer searches for your specific business- one less click to get the info they need! (Consumers can be lazy
  so this is a huge win)
• Google’s local business searches are pulled directly from GMB- so your business shows up in more general Google searches
• As your business is showing in more search results, this will aid your website’s ranking (if you have one)
• GMB can be used alongside your social media channels in place of a website (which is great if you don’t have the time, funds or know-how)
• GMB has the capacity to manage, showcase & respond to reviews consumers post about your business. The more positive reviews you have, the higher your rating. The higher your rating, the greater your trust. The greater your trust = more customers!
• GMB has analytics data so you can learn even more about your customers. The more you know, the more you can adapt to their needs.

How?
Simple. Just follow the easy steps outlined through the Google My Business page